Rentometer, Inc. | Data as of 10/22/2025
Hilton Head Island‑Bluffton‑Port Royal forms one of South Carolina’s most sought‑after coastal metros, blending pristine beaches, world‑class golf courses, and a vibrant historic downtown. The area’s blend of resort‑style living and small‑town charm attracts professionals, families, and retirees alike, creating a dynamic rental market that supports a wide variety of housing options. Neighborhoods such as Sea Pines, Hilton Head Plantation, and Bluffton’s Old Town district are especially popular for their walkable streets, marina access, and proximity to top‑rated schools and dining.
Rental inventory in the metro includes a healthy mix of apartments and single‑family homes. Studio apartments typically fall in the $1,200‑$1,500 range, while one‑ and two‑bedroom units are commonly seen in the $1,600‑$2,000 and $1,900‑$2,200 brackets respectively. Larger three‑ and four‑plus bedroom apartments trend toward the $2,200‑$2,800 and $2,600‑$2,700 ranges. For houses, one‑bedroom rentals start around the $1,700‑$1,900 level, two‑bedroom homes sit near $2,500, and three‑bedroom properties often command prices in the $2,500‑$2,700 band. Four‑plus bedroom homes, prized for spacious family living or luxury rentals, are generally listed in the $2,900‑$3,500 range. This variety across apartments and houses ensures that renters can find options that match both lifestyle preferences and budget considerations.
The region’s amenities enhance the rental appeal: Gulfstream Park, the Coastal Discovery Museum, and the historic Port Royal Harbor provide cultural and recreational outlets, while the island’s extensive bike paths and beachfront promenades encourage an active outdoor lifestyle. With its blend of upscale coastal living, strong employment hubs, and a welcoming community atmosphere, the Hilton Head Island‑Bluffton‑Port Royal metro remains a premier destination for renters seeking both convenience and a high quality of life.
| Property Type | Bedrooms | Average | Median | Min - Max | 25th - 75th |
|---|---|---|---|---|---|
| Apartment | 1 Bedroom | $1,673 | $1,650 | $1,013 - $2,425 | $1,549 - $1,795 |
| Apartment | 2 Bedroom | $1,956 | $1,952 | $997 - $3,800 | $1,795 - $2,128 |
| Apartment | 3 Bedroom | $2,195 | $2,262 | $1,250 - $3,855 | $1,950 - $2,409 |
| Apartment | 4+ Bedroom | $2,674 | $2,650 | $2,599 - $2,800 | $2,650 - $2,800 |
| House | 1 Bedroom | $1,930 | $1,700 | $1,200 - $3,500 | $1,410 - $2,200 |
| House | 2 Bedroom | $2,455 | $2,495 | $700 - $5,000 | $1,950 - $3,000 |
| House | 3 Bedroom | $2,786 | $2,500 | $310 - $6,300 | $2,250 - $3,000 |
| House | 4+ Bedroom | $3,625 | $2,975 | $1,700 - $8,000 | $2,635 - $3,950 |
In the current period, the average rent in Hilton Head Island-Bluffton-Port Royal, SC was
$1,698 for 1 Bedroom,
$2,131 for 2 Bedroom,
$2,667 for 3 Bedroom, and
$3,302 for 4+ Bedroom.
Note: This analysis includes only bedroom types with sufficient data.
Data provided by Rentometer, Inc.